The Founder

Jennifer von Walderdorff has done pioneering work in revolutionizing consumer behaviour and sustainability in shopping. As the author of the shopping guide "Look @ the Labels," Jennifer has established a unique approach to empower consumers to make informed, conscious, and sustainable shopping choices.

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BACKGROUND

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Her background in fashion retail within business analytics and finance has been instrumental in developing an algorithm that leverages data-driven solutions, specifically focusing on examining labels as a core concept. She is also a proud ambassador to the non-profit Deutsche Kleiderstiftung.

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INNOVATION

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Jennifer's innovative approach not only educates consumers but also aims to reshape the way people shop, encouraging a more sustainable and conscious lifestyle. Her commitment to leveraging technology for a purpose that extends beyond profit, aiming for a positive impact on society and the environment.

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